“What’s in a Name?” Authorship as (Micro)Genre in the Paratext of the Hogarth Shakespeare Project

The novels commissioned and published as part of the Hogarth Shakespeare project involve a series recontextualisations Shakespeare’s work, not only from genre drama to that prose or range established subgenres, but choice author adapt it may also serve locate adaptation in very specific microgenre defined by connotations engendered modern author’s oeuvre – frame its reception accordingly. article discusses how this process finds expression paratexts, which are seen ways making creative use popular conceptions authors evoked their names reframe, revise re-energise work for new audiences, through form (micro)generic recontextualisation they bring about.